Antoinette Lemens, Association Design Conceil

Born into an international family with an English father and Norwegian mother, and having grown-up between Belgium and the Netherlands, Antoinette has a very wide cultural background. After 7 years working in the design industry she created her own company specialised in recruitment. Antoinette has been recruiting design and creative profiles in the fashion, automotive, and product domains as well as for agencies for the last 25 years and has been running the French design association since its creation. 

Belinda Picaud, Lemens Research

Belinda gained her BA Honours degree in graphic design from Brighton Polytechnic in 1990. She went on to work as branding designer and art director for companies such as Texas, Instruments, IBM and Dassault Systèmes. Belinda joined Lemensearch in 2010 and is responsible for recruiting international designers in all industries … notably in the automotive and design sectors. She also animates the retail expertise, team building and creative training modules. 


Steven Cook, MetaDesign

It is almost two decades since this native Californian arrived in his current home Berlin.  Steven is one for doing his own thing and exploring the boundaries of design and communication, focusing on the role design plays in the lives of people. This has involved him in working for such brands as Bosch, Marc Jacobs, Red Bull, Porsche, Siemens and Zumtobel. Previously Partner and Creative Director at Edenspiekermann, Steven is currently Head of User Experience at MetaDesign Berlin.

Nicolien Zijp, Design Bridge

With an educational background in European law & languages Nicolien started her HR career in companies such as Atradius, Cisco, Forrester Research and Wieden + Kennedy. She joined Design Bridge as HR Director in 2013 and is responsible for increasing staff wellbeing, training, performance management as well as for talent management for the Amsterdam Studio.

Djanira John, Design Bridge

Starting at Design Bridge in 2012 as a Receptionist while in her final year of studying for her degree in Social Work, Djanira accepted the opportunity for the role of Office Manager for the Amsterdam Studio. Meanwhile, while working closely with the HR Director, her function spilled over into recruitment services offering her an additional role as Talent Coordinator. She loves the tasks involved such as being the first point of contact for potential candidates and steering them through the whole experience of their candidacy. Most fulfilling is the exposure to so many diverse and talented people.

Massimo Göttsche, Göttsche Design

Massimo Göttsche has been a Creative Director Freelance specialized in Brand and Packaging Design for Consumer Branding in FMCG since 1998. Living in an advertising environment since he was born, Massimo began his career as a photographer in Milan, working as freelancer in London and enabled his passion to become a Graphic Designer in Hamburg, graduating at the “Kunstschule Alsterdamm“ in 1997. He worked for Peter-Schmidt-Group, Syndicate, Enterprise IG, Lucius-Heise, Dragon Rouge, Barutzki Design and Hot Cake. Finally, he worked for Pahnke Markenmacherei GmbH as an Executive Creative Director for almost 4 years leading their Brand and Packaging Design Team before starting his own business in late summer 2018 with Göttsche Design. Massimo loves to create wonderful stories for packaging items following this simple statement: „Intuition will tell the thinking mind where to look next! “(Jonas Salk)

Sylvia Vitale-Rotta, Team Créatif Group

Born in Tanzania, Italian parents, this world Citizen studied at the Art School of London. There, she met Nick Craig with whom she founded TEAM CREATIF in 1986. Since, the Design Agency became a reference on the French market but also abroad. Today, the agency increased its offer around the Design with for Retail Market Value and with global communication for Shortlinks and digital with Digiteam. Design ambassador in the World, Sylvia was the President of the first Design jury at the Eurobest 2008 and President of the Design category at the Cannes Lions 2009. She livened up MasterClass in 2014 in Cannes Lions, as well as  instead of the Design in 2015 and also for schools in the ISTEC or the ESTACOM, the ECV. She has just realized her first conference Tedx with the ISTEC. She was jury to the Red Dot Awards and D&AD Awards recently. Sylvia has been awarded Chevalier de la Légion d’Honneur granted by the Ministry of Foreign Affairs and International Development.

Kheireddine Sidhoum, Dragon Rouge

Kheireddine Sidhoum joined Dragon Rouge in December 2013 as Global Chief Creative Officer – multiculturalism and an open mind are his watchwords. He started his career 20 years ago at IG Design, and spent 11 years at the Brand Union, progressing to Design Director in Paris and then New York. He returned to the Paris office as Executive Creative Director where he managed the creation of a huge range of national and international projects across consumer and corporate branding. In 2012, he founded his design agency, Button Button, where he won a coveted Cannes Lion at the Festival of Creativity in 2013, prior to joining the group team at Dragon Rouge. Kheireddine oversees all creative output for all 8 Dragon Rouge offices (Paris, London, NYC, Sao Paulo, Warsaw, Hamburg, Shanghai, Singapore) and is involved at various stages throughout project’s course to ensure creative excellence. In 2017, he won his second Cannes Lions with Dragon Rouge in the design category with Parc Rives de Seine.

Freddie Öst, SNASK

Abandoned as a baby, Freddie lived for six months in the Swedish police station where he had been found prior to adoption.  A medical for his call-up to military service revealed a heart malformation so that an ECG reads as if he were dead. His artistic interests led him to poster design and the creation of artwork for a local record label.

Erik Kockum, SNASK

Hailing from Åkersberga, a green and leafy Stockholm suburb, Erik is Partner and Creative Director of Snask. After completing his studies at a Swiss business school, Erik worked in a bank before returning to Stockholm. Sometime later he went on a European tour with his rock band. Music unleashed his creative side.

Sofiane Mameri, Sleever International

Graduate of International Marketing and Political Sciences, Sofiane integrated Sleever International in 2007 as Export Project Manager. He joined the Marketing Department as Communication Executive in 2012. Presently Head of External Communication, he also promotes to worldwide brands all the added value and benefits of the shrink sleeve technology. With an intricate understanding of the customers expectations in terms of packaging design and differentiation, Sofiane has provided valuable insight to multiple Sleever International customers.

Isabelle Billerey-Rayel, Dalim Software

Graduated as engineer in Technologies & Production Management in France, with more than 20 years’ experience in the Graphical Industry and passionate about Europe, Isabelle’s strong drive for success along with comprehensive understanding of ongoing market trends and challenges, creates a specialized approach to providing competitive and unique solutions that enhance the customers’​ operations, typically resulting in strong reference sites and successful partnership with clients. As Business Development Director, Isabelle’s role includes building European partner network, creating brand awareness within multiple markets notably: supply chain, food industry, automotive, healthcare, marketing creative services, publishing, print industry. With her strong experience in supporting the digital transformation of companies and fuelled by passion, Isabelle is actively promoting DALIM SOFTWARE solutions to help companies manage work more efficiently bringing expertise in Digital and Marketing Asset management projects together with automation in the digital supply chain from packaging design to the final product up to E-commerce site, including Brand Management.



Merete Haugaa, Henning-Olsen Icecream

Merete is into promoting passionate, meaningful and respectful brand management. At a time when the market is changing more rapidly than you can blink, and the world seems more and more complicated, it’s hard not to feel anxious and overwhelmed. Merete is passionate about focusing attention on the essence and meaning of things, creating strong connections between a brand and its audience – appealing to emotions. Specialized in marketing, media science and communication, Merete studied in Paris and Bergen, Norway. She worked for several design agencies in Paris before returning to her home town Kristiansand to join the largest ice cream manufacturer and brand in Norway, Hennig-Olsen Is A/S. She considers herself fortunate to have had the opportunity to experience many exciting projects over the last 11 years, during which time the company has revamped its corporate strategy, product development, design, packaging, branding, communication and reputation management.

Silke Bochat, PepsiCo Eastern Europe

Silke is Head of the PepsiCo Design Centre in Eastern Europe, a strategic function responsible for driving business value by brand design, brand experience and innovation across four categories (Dairy, Snacks, Beverages and Juice) for global brands & regional jewels. In this role, she is transforming her regional team and agency pool towards holistic and strategic capabilities and is scaling up the design function & design thinking within the business based on a 5year roadmap. Located in the heart of Moscow, she and her team are reporting directly to the Global Design Headquarter in NY. For the past 15 years, Silke helped corporates (and agencies) transforming by design, building teams and capabilities from scratch, working in global and regional teams, for global and regional brands, challenger jewels and multi-billion giants, on singular products up to complex +300 SKU portfolios, cross-functional, cross-touchpoint, from FEI to production. Previous to PepsiCo, she was rebranding NIVEA at the skincare company Beiersdorf, accelerating the 5yr R&D pipeline at Mars for Snickers, Twix and Mars, and developing User Experience Design at Vodafone.

Fabrice Peltier, Fabrice Peltier Création

Designer consultant, Fabrice Peltier is recognized as a “design-packaging expert” who works for responsible packaging design, more sustainable. Over 30 years, it has created more than 12,000 consumer product packaging for SMEs and multinational companies. He regularly gives lectures and signs the packaging analyzes for Emballages Magazine since 20 years… He is also the author of books dedicated to packaging design: L’Eau, source of innovations, La Boîte, solution for the future, Eco-design, virtuous paths, Art, creative exchanges and Limited edition, collection object published by Pyramyd, and Design for Dummies, edited by First, wich has become the mainstream “reference book” on design.


Olav Jünke, ondesign

German designer Olav Jünke studied in Kiel and Milan, than began working with packaging designer Peter Schmidt in Hamburg. Jünke is driven by great curiousity not only for design but likewise for any specific brand or business he has to deal with. So he wanted to advise his own clients and founded ondesign Hamburg as a specialised design consultancy for both corporate and product branding. Eventually running his design firm together with the Italian designer Francalma Nieddu he keeps a track record of numerous international design awards and well-known clients from both the institutional and economic sector. Olav Jünke publishes and holds speeches on design and branding topics.